The main strategy of the Dogus Group is to be either the leader or to be among the top three leading companies in the sectors it operates.


Corporate perspective: “Growth focused on sustainable profitability and risk management”

The Dogus Group's corporate perspective is based on the principles of growth geared towards sustainable profitability and risk management. Group business plans are devised within this framework accordingly.

The Dogus Group's key strategy is to be either the outright leader or else among the top three leading companies in its sectors of operation. The Dogus Group builds its competitive advantage on a strong management structure and effective global partnerships, as well as its transparency and close liaison with customers and investors.

Results- and customer-oriented business model

The Dogus Group implements a results-driven customer-oriented business model that builds on past experience and today's achievements to better identify and reach future targets. The Group's functional and productive organizational structure helps it to realize its strategies, interpret current requirements and foresee future needs.
In the highly competitive global environment, the ability to achieve business goals and growth is dependent on understanding consumers and responding to their evolving preferences and demands. At the Dogus Group, customer satisfaction is one of the core motivations behind the provision of services, forming the binding force of its overall business philosophy.
Providing customer focused solutions, the Dogus Group has created a unique bond with its clientele via the array of brands it has developed and that it strives to enhance.

Comparability and transparency on a global scale

As the only conglomerate in Turkey rated by three global ratings agencies, the Dogus Group clearly displays the world class standards it has set for itself. The rating reports issued by Fitch, Standard and Poor's and Moody's reflect the Group's self-confidence with regards to transparency and accountability.

Solid balance sheet and asset management

With its transition from liability management to asset management, the Dogus Group has become a conglomerate
boasting the best balance sheet structure in Turkey, as well as gaining the financial means to fully-fund its strategic expansion. The 2006 results of the Dogus Group reveal outstanding performance in terms of balance sheet and revenue growth, as well as in operational profitability.

Targeting to become a regional leader

The Dogus Group's objective is to become a regional leader in the sectors it operates. This is driven by its vision of creating competitive companies and forging global alliances; the very basis of its quest for growth. With the sound investment policies and the ability to accurately interpret the economic environment and convert business opportunities into results, the Group aims for regional growth, especially within the finance, automotive and construction sectors. The Dogus Group's regional objective reflects the business culture of one of Turkey's true pioneers in terms of services and corporate perspective.

Outlook

The Dogus Group will continue to focus on its core businesses in accordance with global and national economic indicators. The pursuit of this strategy will ensure systematic improvement in productivity measures, strengthen market position in all sectors and in turn facilitate regional expansion. In 2007, the Dogus Group is set to closely trace developments in the energy and real estate sectors, and to sustain its efforts towards horizontal and vertical integration to enhance Group synergy. The Dogus Group will continue its pursuit of growth across all businesses in the years ahead. It will also work to differentiate itself through innovation, timely exploitation of business opportunities and strategies tailor-made for new fields of endeavor.